Introduction to Online Marketing Strategies

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Learn about the marketing strategies you can use to promote any business and avoid pitfalls in this free online course.

In This Free Course, You Will Learn How To:

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• Explain the basics of offline marketing.
• Describe how to plan marketing campaigns with more structure.
• Identify how to set up Google Analytics.
• Summarize the basic search engine optimization
• Describe how to predict whether a marketing strategy will work or not.

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• Compare and contrast social media and content marketing.
• Explain how to avoid pitfalls and common errors in marketing.
• Recall the customer development methodology by Steve Blank.
• List and explain the three engines of growth.

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